We tend to consider inner beauty as distinct from outer beauty – two pieces of a whole that are judged and valued differently. But what if enhancing one improves the other? The innovative team at myBlend Cosmetics, a recently revamped French boutique brand founded by the Clarins family, aim to do exactly that. Their core philosophy centres on the belief that combining a healthy lifestyle of good sleep and nutrition with cosmetic skincare, food supplements and beauty tech create optimal wellbeing.
“My objective is to provide women with the most effective, virtuous and respectful solution to achieve well-being and visibly transformed skin quality in complete safety,” said Dr Olivier Courtin, myBlend’s founder and Managing Director of Clarins Group.
Following our Wellness Day in partnership with myBlend, we spoke to the brand's Director of Global Training Agnes Ageron, to learn more about how the brand champions a balance of diet, sleep and skincare in its synergistic and holistic approach to beauty.
Tell us about your role at myBlend – what’s the best part and what does a typical day for you look like?
“My favourite part is sharing the brand story and training our teams to ensure we get our products into the hands of our consumers.
“Sitting down at my desk with my Nutri supplement, I ensure all our teams have the training information they need, check in on our team at Maison myBlend and then plan our training schedules, influencer events and activities to promote and spread the awareness of our brand.”
The myBlend philosophy is at the core of what you create. Tell us more about the origins story and Dr Olivier Courtin's vision.
“myBlend’s concept of personalised skincare products considers not only the skin’s intrinsic characteristics but also the environment in which it evolves by incorporating powerful active ingredients that protect the nerve endings and cells involved in skin balance. Thus each skin, whatever its initial condition, becomes capable of recreating an environment that is conducive to its regeneration.
“While working as an orthopaedic surgeon, Dr Olivier Courtin realised that nerve endings played a key role in skin health. When they are affected by pollution and environmental stress factors, the skin has poor nerve supply and heals slowly. Therefore, it is essential to protect the nerve endings in order to preserve the skin's regenerative potential and the skin barrier.
“Throughout his observation, Dr Olivier Courtin understood that the successful healing of his patients' skin depended less on their age than on their lifestyle.”
Tell us about the myBlend beauty ecosystem and the power of synergies.
“myBlend was born from a mission of meeting women’s skin care needs in a personalised manner. Because our vision and approach to beauty is holistic, we wanted to build on the powerful synergetic energies of Nutri + Derma + Tech to be able to offer a totally new skincare experience. We create highly concentrated products that never compromise results, sensoriality or respect.
“The myBlend power of synergies contains three pillars:
Nutri: Food complements – the belief that beauty begins from within
Derma: Skincare – products that respect the skin’s microbiota and have proven efficacy
Tech: Non-invasive high tech beauty tools.”
What is the role of sleep and diet on skincare?
“Inadequate sleep raises your cortisol levels. This hormone triggers inflammation, which breaks down the proteins that keep your skin smooth and glowing. Inflammation can also make your skin more prone to acne and more sensitive to allergic reactions. Sleep deprivation is linked to increased signs of intrinsic ageing, diminished skin barrier function and poor skin barrier repair as it triggers processes that damage skin structure.
“Nutrition and diet play a key role in the health of our skin, as the food you consume is responsible for supporting and shaping the gut microbiome. By eating the right foods, you can nourish your gut, reduce inflammation and support the beneficial bacteria that live there. Foods that are high in fibre, ferments and probiotics for example, can provide the perfect nourishment and even help combat skin conditions such as acne. By contrast, a diet high in salt, sugar, saturated fat and processed foods containing preservatives and additives has adverse health implications.”
What are your top 3 tips for mindful skincare?
“Wear an SPF daily, never go to bed in your makeup and ensure you cleanse your skin thoroughly twice a day.”
Our myBlend favourites
Ready to embark on your holistic beauty journey? We teamed up with Agnes to share our favourite myBlend products to get you started.
We’re absolutely loving the Revitalizing cream, a light and lush moisturiser to use on your face, neck and décolletéafter your cleanser and toner routine in the morning and evening. The anti-ageing cream comes with a pink quartz scoop you can use for therapeutic gua sha massage and along with its divine scent, you’ll be mentally transported to a countryside spa.
You’ll feel refreshed in new skin – literally – with the rejuvenating skin peel renewal. Paired with a feather-soft brush to gently stroke the gel onto clean skin, the peel exfoliates and tightens your pores for an immediate radiant effect.
For a more future-forward beauty experience, invest in the LED face mask, a reusable battery-powered device clinically proven to make your skin appear 3 years younger and firmer through red and infrared LED technology after just one month of use!*
For an inside-out skin treatment, try the Nutri glow supplements for radiant complexion. Sprinkle the melon flavoured sachet in water before a meal once a day and watch as your skin’s redness and dark spots fade and transform into radiance.
Discover myBlend’s vision of holistic beauty and head to Harrods to see the brand in store and receive a selection of samples following a skin diagnosis with a myBlend consultant*
*This can be redeemed either in the Knightsbridge store or in any H Beauty stores located in Milton Keynes, Lakeside, Bristol, Newcastle and Edinburgh.