From the moment Eleanor Pendleton courageously stepped away from a career in glossy magazines to chase her dream, the founder of Gritty Pretty has learnt that in order to succeed in challenging times, you must learn to pivot fast or perish. Gritty Pretty is one of Australia’s leading beauty websites and digital magazines.
Gritty Pretty founder Eleanor Pendleton stepped away from a secure job in the world of print magazines to become an entrepreneur – it was the most significant career change of her life. Yet, in business, change is not only inevitable, it’s essential and we need to prepare ourselves for the fact that businesses, customers and markets shift over time. To adapt to change, Eleanor looks at how must live with purpose and stay focused on long-term goals.