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How To Be More Creative In Business

3 Videos 12 minutes

50 Saloni Lodha2

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How To Be More Creative In Business

Saloni’s philosophy is that fabric never goes out of fashion. The concept behind the brand was to blend the rich heritage of India with her own nomadic life, to create a colourful, seasonless wardrobe. She believes that every business should find a niche. Saloni decided early on that she didn’t want to do fashion shows – the brand had a limited budget and she wanted to think outside the box. She emphasises that following your heart comes with challenges and you have to be prepared to fight to achieve your dreams. You also need a great team and a lot of passion.

Starting A Brand


Staying Creative


Lessons Learned