Screen Shot 2021-07-25 at 9.01.07 pm

Two months into 2021 and we’ve been busy here at AllBright. While so many of us might still be WFH, life goes on (it just goes on in slippers and trackpants for now). We’ve got a global sisterhood to inspire and drive and motivate. So, there’s no slowing down for us. We’ve just announced the launch of AllBright Australia, and are so excited for you to meet all our Australian members.

Here, model, mother-to-be, CEO of lingerie label, and AllBright member, Mariana Arruda shares what inspired her business, challenges she’s faced and how she’s turned her dream into a reality.

You’re about to become a mother, have you had a smooth pregnancy?

Unfortunately, no. During the first three months, my hormones were going crazy and my energy levels were down. I was so sick and the only thing I could eat was strawberries! After 24 weeks, I’m finally feeling a lot better.

You’re the CEO of Intimates The Label (@intimates.thelabel). What inspired you to launch this business?

The natural beauty of women. Right now, the biggest challenge for me is to introduce a new style of lingerie to Australian women who like comfortable lingerie. I found it was hard to find something that was both sexy and comfortable. My mission is to empower women. Environmental sustainability is also key for me – each order comes with a reusable laundry bag and there is no use of plastic during our production process. 

What is your advice to aspiring entrepreneurs?

Never give up. Nothing is easy. 

Screen Shot 2021-07-25 at 9.01.15 pm

CEO of Intimates The Label, Mariana Arruda

What inspired you to take the plunge and launch your own business?

My dream was to be able to work from home. I planned to start a family and I wanted to start a business that I could run from home.

What are the biggest challenges you have personally faced as a woman and how have you overcome any challenges?

My biggest challenge is happening now. Pregnancy and all the changes in my body, hormones and life are not easy. Keeping positive is the key!

Finally, what life lessons do you want to instil in your child?

Be kind. When you are good and kind, everything good comes in your way.