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BUILDING YOUR BRAND: PART 2 – CRAFTING YOUR BRAND STORY
July 16 @ 6:30 pm - 7:30 pmFree
Determining your brand’s “WHY” is the heart and soul of your business and in this session, we will take you through the process of crafting a more meaningful story (all the way from your audience to your creative and comms).
The old adage “people don’t buy what you do, they buy why you do it” proves truer today than ever with the rise of social channels, digital marketplaces, and the globalising economy. Determining your brand’s “WHY” is the heart and soul of your business and in this session, we will take you through the process of crafting a more meaningful story (all the way from your audience to your creative and comms).
Whether you are already set up, thinking about starting up – or looking to go to the next level – this event gives you a taster of what to consider when crafting your brand’s narrative.
Today, we are all connected to brands: personal, corporate, start-up, to name a few. Our success often depends on the brands we create for ourselves and our companies. Join Liza Tullidge, Founder of Maven + Co, Lauren Brener and Frances Para-Mallam, co-founders of Duo Creative Media, for an exciting 3 part series to empower you to unlock your brand’s potential.
Join Liza, Lauren and Frances for Q&A and discussion over dinner following the seminar. There will be a special set menu for this event at £20 per person which includes a two-course dinner, drinks and service charge will be in addition. Please contact Mayfair Reception to make a reservation.
About the hosts
Liza Tullidge is an experienced creative and entrepreneur who specialises in touchpoint engineering and driving sustainable growth within businesses. Coming from a background in the Entertainment and Tech industries, Liza applies her unique perspective on creative-driven strategic growth to Maven + Co’s clients as well as to her own portfolio of companies.
Lauren Brener has a background in creative industries ranging from both brand and agency side. She started her career in the retail industry working brand side for the likes of VF Europe and LVMH when she then transitioned into creative planning within a digital performance-marketing environment.
Frances Para-Mallam has a background in creative (graphic design) before transitioning into strategic and creative consultancy on agency side. Her analytical experience with her creative know how, provided her with the tools to start up the first creative department within a traditional performance marketing business.