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May 11 @ 6:30 pm - 8:00 pm BST

This week’s Members’ Mastermind will be hosted by Jenene Crossan who will speak about lessons learned about launching a software business and advice for fellow startups!

Jenene Crossan has spent most of the past two years sitting in airport lounges and living out of suitcases as she’s launched Powered by Flossie in the UK. PBF’s aim is to become the world leader in the e-commerce of services & has secured the largest hair brands in the world to use their software. She is no stranger to founding businesses, having launched several startups since her first digital business in 1999. She gives back to the startup ecosystem by running open office hours for other founders and speaking on the challenges of building businesses, staying motivated, sane, and connected to your loved ones on the other side of the world. Crossan shares some lessons learned about launching a software business in London and advice for fellow startups.

Founder of Powered by Flossie, a UX software company that reduces booking abandonment & increases revenue by streamlining the user experience.

NZ Market place: 70k+ customers across Australia and New Zealand, revenues over $5 million.

UK; front end software for enterprise clients. $6 million raised, investors include Stephen Tindall, Theresa Gattung & Rob Campbell.

Jenene founded the original influencer marketing agency, Bloggers Club Ltd (representing How To Dad and 400+ others). She also founded nzgirl.co.nz in 1999 and sold 18 Ltd in 2004. Original Trustree & Founding Director of Simplicity, a non-profit $1b+ KiwiSaver fund.

Jenene is a digital entrepreneur; specialising in predicting, understanding and developing technologies to underpin the evolving consumer behaviour. She has been described as passionate, hard working, insightful, creative, committed and tenacious. Winner of the 2016 Most Inspiring Individual at NZ Innovation Awards. Finalist for the Women of Influence Awards, Women of the Year, New Zealand Marketer of the Year and the international Veuve Clicquot Award.



Would you like to give a short talk or presentation on a chosen field of expertise or interest to fellow AllBright members? We are inviting AllBright members to apply for our Members’ Mastermind by emailing membership@allbright.co with your chosen subject and why you would like to share this with our community.

The structure of Members’ Mastermind events will be a 15 minute talk, followed by a 45 minute audience discussion. We want to learn about your passions, careers and experiences.

Come along for an evening of learning and inspiration from your fellow members – RSVP below.

If you would like lead a Members Mastermind session, or learn more, please get in touch.


19 out of 30 available Member Ticket

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May 11
6:30 pm - 8:00 pm
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The AllBright
11 Rathbone Place
London, W1T 1HR United Kingdom

Event Host

The AllBright Collective