Member Spotlight - Gwendoline Alderton

Gwendoline Alderton, Interior Designer and Author

Tell us a bit about yourself and what you do?

I’m a professional interior designer and an author, as well as a conference and event speaker. I love creating stylish, organised and healthy homes for families and couples, as well as bachelor pads and girly hangouts. My designs are frequently showcased in national interior design magazines.

What’s the best piece of business advice you’ve ever been given?

Whenever I’m stretching myself out of my comfort zone, I always remember this phrase: “Decide that you want it more than you’re afraid of it.” It gives me courage to take a step forwards and reach into the unknown.


What is the most rewarding aspect of your work?

I’m constantly amazed by how my ideas quickly change a person’s every day for the better. Creating a bedroom for a teenager and seeing their school grades improve feels amazing. Designing a living space for a family, hearing them laugh and chatter, spending time together, is so rewarding. Modernising a bathroom knowing that it’s a sanctuary to unwind, where you can think and relax, is so satisfying. I’m blessed with many years of happy clients and it feels great when I can help them improve their lifestyle and bring them joy.

Why do you think it’s important to support other women? 

I have three sisters and we have a really close family bond because we’ve always supported each other. Yes, there are times when we don’t like each other, but overcoming differences makes us stronger together. As sisters, mothers and women, we understand how many balls there are to constantly juggle on a daily basis. Communication with each other is key so that, when the ball’s going to drop, someone will be there to catch it or help pick it up. No matter how bad things get, we can rely on the love and support from each other. Carrying these values into my friendships and business relationships creates a support network, spreading affection and happiness.

Which living person do you most admire? 

This is a difficult question, because there are too many people to mention. The traits I most admire are commitment and passion, having the strength of your conviction and being creative with the skills you’ve been blessed with. I admire positive, joyful people who can bring out the best in people.

Who inspires you? 

As a creative person, I’m constantly inspired. It could be someone who has given a talk at the club (like Esme Young, The Great British Sewing Bee judge), a girl walking in the street who looks confident, someone showcasing their handmade products in a creative way (like @laurafelicity) or my daughter (, who encourages me to be my best self. We love to chat and bounce ideas off each other.

What is your motto? 

‘Memories to cherish’ is my personal ethos. These are positive memories that can be shared with others. They’re uplifting and energising when you’re feeling weary, comforting and nurturing when you’re feeling sad and a ray of hope when you’re feeling lost. They give you the strength to cope when days are challenging and they help you through tough times.

What do you consider your greatest achievement?  

Publishing my first interior design book, A Home to Cherish. For the last five years my New Year resolution has been to write a book and I’d start many editions but they just lay dormant on my desk. I think they were never finished because I was focused on the theory of interiors, but I was on a journey to connect interiors with emotions, health and happiness. Once I’d found that connection, A Home to Cherish took me 10 months to write – I wrote it whilst sitting on the sofas at the AllBright. It’s full of personal interior design stories and showcases how to design your stylish and healthy home, to create a space that looks good and feels amazing.  

What is your favourite thing about being a member of the AllBright?

I enjoy the flexibility of the space, particularly as it feels so bright and creative. I love to slouch on a sofa writing and I’m now focused on my next book, HOMEwork, which is all about how to create a stylish, organised and practical work space in your home. I had my first book launch at the Rathbone Club this spring and I’m looking forward to my next book launch on the Mayfair terrace. If you see me writing at the club, please say hello, and I’d love to hear any insights you have about working from home. When I’m not writing, I enjoy all of the events. It’s an opportunity to expand my knowledge, meet new people and have cocktails with friends. Cheers to that!

What does sisterhood mean to you, and who’s in yours?

Sisterhood is a genuine friendship and being there for other women when they need you. I have a strong sisterhood at the AllBright. We keep in touch so that we know when each of us is going to be at the Club and there’s an opportunity to catch up. As we run our own businesses, organising meet ups provides an opportunity to catch up, air our problems and enjoy time together. Communication is key and togetherness is vital. I’d do anything for my girls.