Member Spotlight - Katrina Armitage

Katrina Armitage – Business owner and consultant with 42 years experience within the fashion industry

Tell us a little about yourself…

I live with my husband and daughter, a dog and a cat in North London. I’m a keen walker and love yoga.

What has been your highlight as an member of The AllBright?

Definitely doing a Members’ Mastermind session. It was a great platform from which to celebrate the potential of women over 50 in fashion.

What does sisterhood mean to you, and who’s in yours?

Sisterhood has become more important as I’ve journeyed through my career. I belong to a professional “boardroom” workshop and now the AllBright.

You hosted a Members’ Mastermind session titled ‘Invisible Women – Being Over 50 in Fashion’. Can you tell us a little bit about this event?

It was amazing how many women this resonated with. The feedback from the Q&A was incredible. Who we relate to at whatever age, does advertising talk to a woman over 50? I think you’ll find it doesn’t.

After 42 years at the forefront of the fashion industry, you now style and consult women over 50. What made you want to do this?

I’ve worked within the industry for 42 years, but the last 27 were as a business owner. The original intention was to style individuals over 50, but more and more I’m consulting in this area to the industry itself, which leaves little time for styling, my real passion. I’m now working on doing some customer workshops with retailers, which will be very exciting.

What is the most rewarding aspect of your work?

Working in the arena of style and fashion with some incredibly stylish and brilliant women.

What three words sum up AllBright to you?

Opportunity.  Belonging, and of course, Sisterhood.