Member Spotlight - Margaret Sherer

Entrepreneur and Founder of Cittadina Marketing, a digital marketing agency

Tell us a bit about yourself and what you do?

After years of working in-house at big tech firms like Microsoft and Google, I started Cittadina Marketing, a one-stop-shop for digital marketing. We help business owners and marketers deliver their digital marketing needs, from strategy, creative (design, content, video and more) and campaign execution through to analytics. I’m an avid reader with a passion for delicious food, wine, theatre, the arts and a good joke. I love to travel, ski, meet new people and pretend that I speak Italian (hence being the American with a British company that has an Italian name).

What’s the best piece of business advice you’ve ever been given?

In life and in business: “Don’t ask, don’t get!”

What is the most rewarding aspect of your work?

Seeing our marketing solutions in action that are actually solving problems for our clients is deeply rewarding. It’s been wonderful to build an ecosystem where our clients are up for marketing testing and then seeing how their learnings can help other clients, and vice versa. The constant testing and learning is fascinating.

Why do you think it’s important to support other women? 

I truly believe in the saying “it takes a village”.  I know my successes have been made possible not just by my own determination but also by my community, who have supported, helped, guided, suggested or simply listened to me talk an idea out. The path to achieving your own goals is made much smoother as part of a community who help each other rise up. Previous generations had to put in an extraordinary amount of hard work to enable the opportunities that women in my generation have. Why wouldn’t you want to pay that forward and make it easier for someone else to achieve their dreams?

Which living person do you most admire? 

Serena Williams. She’s a study in determination, hard work, confidence, resilience, resistance and the joy of being a little bit goofy. 

Who inspires you?

My brothers! I can’t believe that after many childhood years of them wrestling me and asking me why I was hitting myself what unbelievably kind, sensitive fathers and role models they’ve become to their own children.

What is your motto? 

You never know who anybody knows. 

What do you consider your greatest achievement? 

Being able to come to the UK from America, learn, work and settle here. It has been my longest achieved goal!

What is your favourite thing about being a member of the AllBright?

On my first day as a member, I looked across the restaurant and was a bit in awe of all these women in one place – and there was no feeling of competition! I’m constantly inspired by the extraordinary women here. There is such a warm feeling of openness, whether it is in the knowledge they are sharing in a talk, the ease at which people are willing to connect you with other people or just a warm smile and offer to share a table with you on a packed day in the club. 

What does sisterhood mean to you and who’s in yours?

I’m at an age where I know that no one person will ever complete me. And much better than one person is a whole sisterhood of fascinating, smart, charming women! I’m very lucky to have a global sisterhood of tribes amassed from childhood, university, grad school, travels, work and simply met in the wild. Everyone is amazing yet different – I know who to call for a trip to a museum, a weekend away, a walk in the park, a brunch gossip session or an Espresso Martini. Ok, truth – in my sisterhood, almost everyone is always up for an Espresso Martini.